Thousands of apps are downloaded every single day, but in reality many of them aren’t even used; maybe once and then deleted, or for a few days and forgotten about. We’re here to tell you how to continue to engage your customers in your apps, and how to make sure they are discovered.
In an age where most people have a mobile phone resting on their bedside cabinet every night, its more than likely that within a couple of minutes of turning off your morning alarm, you’ve started flicking through the apps on your phone – whether it be Facebook for any messages or your BBC News app for the daily scoop.
Apps are now extremely popular, we use them on a daily basis – probably even more than an hourly basis – and yet we do so without even thinking about it. You go to your apps when you want to buy something, know something or go somewhere; they are vital to our everyday lives now.
It’s important for brands to accept that marketing is changing, and mobile app marketing is highly important to brands now. So how do you engage with this audience?
Finding Your App Outside Of The App Store
Only 40% of consumers look for new apps in the app store, which is a high amount of course but where do the other 60% look? When using their smartphones people are coming across apps constantly, whether it be when they are using another app or scrolling through a mobile website.
Searching online is another way people are finding apps; say if somebody wants to order a Chinese takeout and they Google takeaway restaurants in their area, perhaps a mobile ordering delivery service app pops up on their results page and then they decide to download and order through that.
A great way of making your app more discoverable is investing in search advertisements. Search engines match keywords entered to search ads, with them being usually the first result on the results page. It’s much easier for a consumer to click on one of the first search results than to scroll through the list. Search ads raise the awareness of your app, but also increase your downloads by being so easy to find when a consumer needs a service that you give.
If you don’t have the money to invest in search ads, then there are ways of getting advertisement through search engine optimisation – something we have blogged about in the past in much more detail.
Ensuring App Engagement
If an app helps a consumer in their daily life, then they will continue to use it everyday. If you’re giving your customer a service that makes their lives easier, there is no reason that they wouldn’t use it frequently. On the other hand, a consumer could use the app for one service, then never use it again, it is up to you to ensure that your app isn’t the type to be deleted straight after it has been used for a transaction.
It is important to think of motivation that assures the consumer will reengage with your app after they decide their value is no longer needed. Discounts, offers and promotions work wonders for restaurants and takeaway services and exclusive items on shop apps too.
There is also the option of sending out notifications. Sometimes a consumer not using your app might simply be because they have forgotten about it, and a notification reminds them and sends them your way. Notifications are always a great way to show off the discounts and offers we spoke about above.
The number of apps downloaded is growing by the minute, so it’s more difficult than ever to get the attention of your user. Making your app stand out in the crowd and then ensuring the consumer’s loyalty is extremely important.
To find out how Faracreative can help your business create, deploy and utilise a mobile app contact us today.
Even if you’re just a casual internet user, you will have heard the term ‘The Internet of Things’. It’s been the buzz of the tech world for some time now but you still may not realise what it means.
You may be even less aware that we are already living in the Internet of Things. We have been for some time, and in a few short years, the whole world will be.
The Internet of Things is, in short, the future.
The Internet of Things is the ever growing network of interconnected smart devices which have begun to play vital roles in our day to day lives. Connected through mobile and desktop apps, these devices are making our lives faster, cleaner and easier than we ever could have imagined.
Smart watches and smart glasses didn’t have the explosive launch enjoyed by their smartphone predecessors and it seemed like they might not be the Next Big Thing after all.
Now, of course, anyone who goes to a gym more than once a week probably has a wrist band that monitors their heart and blood pressure, how many calories they burn, even how many hours of restful sleep they get in a night. Wearable tech found its place and it’s here to stay.
In time, Smart meters will likely be the most well recognised example of the Internet of Things. The internet enabled meters let you monitor and manage your utilities usage in a way never before conceived of. You can pay bills, adjust the temperature of your house and even check where and how your utilities are being used in your home, so you can adjust usage and save you money.
You may have a smart TV which automatically connects to the internet so you can watch your favourite online streaming services without a third party accessory.
Or smart lightbulbs that allow you to change the tone of the light in every room of your house. Smart kettles can be programmed to start boiling before you get out of bed, or arrive home from a long day of work.
Smart fridges will be able to monitor our food and tell us if it’s nearing its use by date then re-order our groceries for us without is ever realising we were running low.
Security systems can now be connected to both your phone and larger networks so you can check the security of your house wirelessly, even tapping into CCTV cameras.
Live bus and train tracker apps can now tell travellers exactly how long they have to wait for their next ride.
Or perhaps you use a live parking app that uses sensors in city centre car parks to tell you if there are any empty spaces – or allows you to preserve a parking space for when you finally arrive.
Further traffic monitoring technology will be able to control the flow of vehicles through a city and reduce delays.
Scientists and officials can use smart tech to monitor environmental or water conditions, to remotely monitor for approaching natural disasters and alert nearby people to evacuate or find safety.
In time, intelligent shopping systems will enable our favourite stores to detect our approach and may even utilise our internet browsing data to direct us to the parts of the store we want to visit first.
In hospitals, smart medical technology is being applied to make the lives of medical staff and their patients as easy as possible. The technology can enable more accurate and more remote patient monitoring, can be used to administer medicines or perform medical tests using a device that can be plugged into a smartphone.
The Internet of Things is our now and our future. The smart devices and innovations already mentioned are the tip of the iceberg when it comes to the spread and reach of the Internet of Things. Through apps on our devices we are shaping and controlling the world and making it a better place to live. The impacts are already apparent – we use smart technology every day in far more ways than we realise. As time goes on, the hope is that The Internet of Things will have rolling positive effect in every industry that uses it.
To learn more contact Faracreative today.
After careful consultation, meeting with the developer and looking at your business model, you’ve made the forward thinking decision to get a mobile app for your business. Congratulations! You’re one step closer to modernising and expanding your business. But there’s one key question to consider; How do you make sure people to download the app? Lets look at some ideas and tips that will ensure your customers, old and new, always want your app on their smartphone.
Is It Worth It?
The simplest way to ensure customers will download your mobile app is to make sure the app adds value to the customer experience. To ensure your app will be valuable to everyone, you should have a clear idea of the areas of your business that the app can improve. You can do this by consulting with your customers and staff before you sit down with your developer. You can appeal to all your customers if you offer specific rewards for making purchases or bookings within the app, or appeal to particular groups with more specific features that the app offers; the ease of booking an appointment at your salon, or the informative Push Notifications that guide their retail decisions.
Pro Tip; if you use customer or staff suggestions in the app, mention this in your marketing. It shows that you listened to their answers and you’re happy to share the credit. Plus, it will encourage downloads as people will want to see their suggestions in action.
Cross Promote with Other Businesses
It’s common marketing practice for small businesses in complimentary industries to support each other through cross promotion. If an area has separate hair, beauty and nail salons, all three business might regularly refer customers to each other. With a mobile app the same process is just given a digital twist. If the hair salon already has an established mobile app, they could use their push notifications to tell their customers about the nail salons new app. The favour can then be returned and repeated. If you’re the first local business to get an app, just lean on those same connections with your new promotional material. Add information about your new mobile app to your posters and fliers, and include a QR code that takes people to your Android or App Store page.
Pro Tip; Don’t feel limited to promoting within your industry. If you’re a restaurant you can still market through a hair salon or a local shop; be creative, make a flier that encourages the hair salon customers show off their new style at your restaurant- with 10% off if they scan the QR code on the poster.
Email, Text and Social Media
You should already have a social media presence, mailing list and systems to text message your customers individually or all at once. When launching your app, utilise all of these platforms to promote, promote, promote. Make an event of the launch day and offer a reward to the first 100 customers who download the app. Once your app has been launched and is established, you should make sure that any new customers are always in a position to download the app. Feature links to the App and Android store pages prominently on your website and social media platforms. When new customers join your business, email and text them links where they can download the app. You might consider having a permanent link to the download pages in the signature of all your business emails.
Pro Tip; Encourage customers to Forward, Share and Retweet your promotional materials by offering rewards for referrals.
Your staff will be face to face with your customers almost constantly. Just like in larger business your front line staff are positioned to encourage customers to download your app at their point of purchase. Feature QR codes visibly around your business and at the checkout counter, so customers can always just scan and download. Your staff could mention the app if a customer calls on the phone to make an appointment, pitching it as a way to make their next booking even easier. You could give customers 10% off their purchase if they download the app there and then, or upsell the Loyalty feature that your app can include. Let regular customers know they are missing out on rewards by not downloading the app.
Pro Tip; Reward your staff for promoting the app in a way that suits your business but feels real and tangible to the staff.
For more advice on creating the right type of download strategy for your mobile app and maximising interactions, contact Faracreative today.