An app-owner’s work is never done when it comes to promoting your brand new business app. This is a process that begins when you find an app designer and agree a concept but will continue long after your app formally launches on your website, the App Store or Google Play.
Of course, there are many avenues available to you for app promotion, including paid ads and your own website, industry publications and things like sponsored posts but, social media remains a very effective route. It’s a tool that most app promotional campaigns can benefit from so here, we’re rounding up three of the best social networks to help you get the word out about your new app and drive up those download and install figures.
Instagram is a fantastic vehicle for promoting your new app – especially if you’re in an industry such as food, travel, fitness or fashion. Instagram is a discovery medium and its heavy visual focus – not to mention the option to upload video – makes it a prime channel for raising awareness of your new app. Whatever your app is designed to do, if you have an Instagram tribe already, you’ll most certainly want to get them engaged with and excited about your app. From competition and giveaways to Stores, Instagram TV, sponsored posts with Instagram influencers and Instagram adverts, there is myriad ways you can use this platform to achieve your app download goals.
LinkedIn may seem like a less obvious choice but, if your app is primarily targeted at professionals or business users, then the LinkedIn audience is more than likely very closely matched to your own desired user base. As it is a professional network rather than a pure social media channel, you’ll need to think carefully about your approach.
LinkedIn has a number of ad options, including inMail adverts and PPC-style ads which allow for specific audience targeting.
If you do already have a LinkedIn following, as an individual or business page, organic posts should also be developed around your app launch. As with any form of promotion, you don’t want to make the mistake of focusing on the launch exclusively and letting it tail off thereafter. Be proactive about regularly mentioning your app, with text posts, screen shots and video, to continue to build a buzz as your app matures. Even sharing reviews from existing users via your LinkedIn page can help to boost downloads.
No rundown of social media channels would be complete without mentioning Facebook. A note of caution here though. While it may be the world’s largest social media network, you should exercise the same caution as you would when choosing any marketing channel and be certain that the Facebook demographic matches your own audience profile. The good thing about Facebook is that you can take control of targeting and very specifically choose who you want to show your ads and sponsored posts too, based on its extensive audience data. With multiple ad formats, the opportunity to post a call to action on your Facebook Page and very precise targeting, you should find that you can direct resources with pinpoint accuracy.